Apple · PlayStation · Charles Schwab
About Duncan Rogoff
Duncan Rogoff is the co-founder of Claude Code Club, the #1 community for learning Claude Code. He's an operator who built brands and products at Apple, PlayStation, and Charles Schwab before going all-in on AI.
In just 90 days he built a $100K+ AI agency, and he now runs The Build Room while sharing what actually works with an audience of more than 200,000 followers.
Inside Claude Code Club, Duncan leads the hands-on building - showing members how to ship real tools, agents, and automations with Claude Code, and get paid for them.
Areas of expertise
Articles
"Let me think about it" is where most builder deals quietly die. It is rarely about thinking. Here is how I find the real reason without pushing, and turn a soft maybe into a yes or a clean no.
Every prospect eventually says it: why pay you when they can just use ChatGPT? Here is the exact way I answer it in the room, why arguing about features loses, and the reframe that turns the objection into the close.
A CLAUDE.md file is the context Claude Code reads before it touches your project, and a good one is the difference between generic output and code that fits. Here is what belongs in a CLAUDE.md file, plus ready templates for web apps, client builds, automation, and content sites.
Cursor and Claude Code both put AI at the center of building, but they make opposite bets on where you work. An honest comparison of the AI editor and the terminal agent, and how to tell which one fits the way you build.
Learning to read client red flags before you sign is the cheapest skill in your business. Use the Green Light Test to spot the warning signs early and only take on clients worth having.
AI on client work is normal now - but there is a right way and a fast way to lose a client. A clear, save-worthy list of the do's and don'ts that protect your quality, your reputation, and your relationship with the people paying you.
A practical playbook for landing your first paying clients: pick a niche you can speak to, build one undeniable proof asset, and run outreach that leads with a result instead of a pitch - the exact path that turns a new AI agency into a booked one.
Repeat clients cost nothing to acquire, come with built-in trust, and refer their networks. Here is the delivery system and follow-up habit stack that turns a one-off project into a long-term client relationship.
Most freelance deals die not because of a 'no' but because of silence. This guide covers the exact cadence, messages, and mindset you need to follow up with a client without feeling pushy - and without losing the deal to someone who stayed in touch.
Knowing how to turn a one-off client into a monthly retainer is the difference between chasing new work every month and building a stable, compounding business. This post walks through the right moment to pitch, what to put in the offer, and how to have the conversation.
A Claude Code skill is a folder with one instruction file that teaches Claude a repeatable job it can reach for on its own. Here is how to build your first one from scratch, test it, and know when a skill is the right tool.
A client who won't pay is a process problem, not a personal one. Use the Calm Collection method to get paid without burning the relationship or your own peace of mind.
You can raise your rates without losing clients if you earn the raise first, give notice early, and anchor the new price to outcomes. This is the Value-First Raise I use.
A clear AI project contract protects both sides and prevents most client disputes before they start. These are the six clauses I never ship a project without.
Claude Fable 5 ran a two-month codebase migration in a single day in testing. That does not mean you point it at your legacy system and hope. Here is the four-phase method for migrating real code with Fable, keeping behavior intact and your client's trust with it.
Claude Fable 5 is built for long-horizon agents, the kind that plan, act, and keep going across millions of tokens. But the model is the easy part. Here is the contract every Fable 5 agent needs to actually finish the job instead of looping forever or quietly making things up.
A hands-on Claude Fable 5 review after putting the first public Mythos-class model through real work. What genuinely impressed me, where it frustrated me, and a straight answer on whether it is worth switching to right now, or whether you should wait.
Anthropic's new Claude Fable 5 ran a two-month codebase migration in a single day. For an AI agency, that is not a tooling update, it is a pricing question. Here is what changed, what to sell, and the client-work caveats nobody is talking about.
Knowing how to get client testimonials turns finished projects into your best sales asset. This is the simple ask I use to collect proof that actually converts.
Juggling several clients in Claude Code does not have to mean a dozen scattered windows. Here is the client cockpit method: one repo and one CLAUDE.md per client, one view to see every job, and the guardrails that keep client work from bleeding together.
Knowing how to handle scope creep is what separates a profitable agency from a busy one. This is the simple line I hold on every project so the extras get paid for.
SpaceX is buying Cursor's parent Anysphere for $60 billion in stock, days after its own IPO. Here is what the Cursor acquisition actually signals, and why the durable moat for an agency is the system you own, not the editor you open.
The right client discovery questions turn a guessing game into a confident quote. These are the ten I ask on every discovery call before a number exists.
To productize a service means turning custom, hourly work into a fixed, repeatable offer with a clear scope and price. Here is why it scales an agency, the CCC productization loop, and 3 productized offer templates you can launch this week.
Learning how to scope a Claude Code project is the difference between a profitable build and a quiet loss. This is the method I use to size work before a number ever leaves my mouth.
A client proposal template is the difference between winning a deal in an hour and losing a week. Here is the full reusable proposal structure we use, section by section, with a copy-paste Claude Code prompt to draft each part from your discovery-call notes.
Your agency AI tech stack is not 20 tools - it is a few layers that compound. Here is the CCC agency stack: build, automation, knowledge, delivery, and ops, with the trap to avoid at each layer.
AI automations for agencies are how lean teams grow margin without growing headcount. Here are 10 concrete automations you can build with Claude Code - what each one replaces and the rough trigger that fires it - plus the CCC automation ladder for deciding what to automate first.
Client onboarding is where most agencies quietly leak time and trust. This Claude Code client onboarding pack gives you 7 copy-paste prompts that turn discovery notes into a welcome doc, a scope summary, a kickoff questionnaire, an access checklist, and a first-week plan in minutes.
The best Claude Code plugins bundle commands, subagents, MCP servers, and hooks into one install so your agent shows up ready for a specific job. Here are the plugins worth installing, what each unlocks, and how to add one without bloating your setup.
The best Claude Code MCP servers are the ones that connect the agent to the tools and data you already use. Here are the ones worth installing, what each unlocks, and how to add them without bloating your setup.
Claude Code Artifacts now ships live, shared dashboards and interactive workspaces. Here is how an agency turns a one-off build into a deliverable the client can actually log into - and bill on a retainer.
A practical starter set of skills that earn their place on real work. Each one is described by what it does and when it pays off, so you install the ones that match your actual workload, not a pile you never use.
The June 15 Claude billing change turns programmatic Claude usage into a real per-seat cost. Here is how to reprice client work, claim your credit, and bill agents as infrastructure instead of eating the API bill.
A practical guide to scheduling recurring Claude Code agents - a morning report, a nightly cleanup, a weekly research pull - and the one rule that keeps unattended runs from costing you a client.
Four primitives, one decision. This is the plain-English guide to Claude Code skills, subagents, MCP, and hooks, with a table that tells you which to reach for and the mistakes that quietly slow your work down.
Claude Code can now write its own harness for a task, fan the work across subagents, and run it in the background while your session stays free. Here is how to turn dynamic workflows on and run your first one today.
Every business running Claude Code is bleeding context. They don't know it's a problem yet. The shops that show up with a productized memory-engineering deliverable are about to spend twelve months printing $5K retainers. Here's how I'm pricing it.
The client that pays the most isn't always the client that earns the most. I cut my biggest invoice in May, and the agency's margin doubled by the end of June. Here's the math that made the call obvious - and the playbook for spotting your version of the same client.
The fastest way to cap your agency's earnings is to charge by the hour for something Claude Code builds in a weekend. Here's the pricing system top AI shops actually use - and why the unit you sell matters more than the rate.
The real numbers behind my first freelance Claude Code invoice - what I charged, what I should have charged, and the pricing system I run my agency on now.
MCP servers are how Claude Code reaches out of the chat window and into your real tools - Gmail, GitHub, your database, the web. Here's what they actually are and why they change what you can build.
Learning Claude Code is fun, but turning it into income is the goal. Here are five concrete, repeatable workflows our members use to land clients and ship paid work.
Most builders learn the tools and then freeze at the part where someone actually pays them. Here's the 30-day plan I'd hand my younger self for going from "learning Claude Code" to "first paid client."
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Claude Code Club is built and taught by David Iya and Duncan Rogoff - operators with two decades of shipping work across multi-billion-dollar brands.
Duncan RogoffApple · PlayStation · Charles Schwab
David IyaForbes 30 Under 30 · Y CombinatorOur team has worked with and been recognized by
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