Claude Code Club
Duncan Rogoff, Co-founder, Claude Code Club
Co-founder, Claude Code Club

Duncan Rogoff

Apple · PlayStation · Charles Schwab

agency in 90 days
$100K+agency in 90 days
followers
200K+followers
world-class brands
10+world-class brands
shipping at scale
15+ yrsshipping at scale

About Duncan Rogoff

Duncan Rogoff is the co-founder of Claude Code Club, the #1 community for learning Claude Code. He's an operator who built brands and products at Apple, PlayStation, and Charles Schwab before going all-in on AI.

In just 90 days he built a $100K+ AI agency, and he now runs The Build Room while sharing what actually works with an audience of more than 200,000 followers.

Inside Claude Code Club, Duncan leads the hands-on building - showing members how to ship real tools, agents, and automations with Claude Code, and get paid for them.

Areas of expertise

What Duncan teaches

Building AI agents & automations
Productizing AI services
Brand & product operations
Content and audience growth
Client work & agency systems
Sales and outbound for AI builders

Articles

Articles by Duncan Rogoff

MonetizationAgency

How Much to Charge for a Slack Bot (Price the Work It Takes Off the Team)

How much to charge for a Slack bot depends on what the bot does for the team, what it connects to, whose data it touches, and who keeps it running. Claude Code makes the bot itself fast to build, so the code is the wrong thing to price. Price on the time and mistakes it removes from the team's day, add lines for integrations, permissions, AI features and rollout, and quote a monthly plan. Here is the method I use.

Oct 18, 2026 8 min
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MonetizationAgency

How Much to Charge for a Client Portal (Price the Back-and-Forth It Removes)

How much to charge for a client portal depends on how many customers will log in, what they do once they are inside, what data it shows, and who keeps it running. Claude Code makes the screens fast to build, so screens are the wrong thing to price. Price on the emails, calls and manual updates the portal removes, add lines for logins, documents, payments and integrations, and quote a monthly plan. Here is the method I use.

Oct 17, 2026 8 min
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MonetizationAgency

How Much to Charge for an Ecommerce Website (Price the Sales, Not the Pages)

How much to charge for an ecommerce website depends on what the store sells, how many products and variants it carries, what it connects to, and who keeps it running after launch. Claude Code makes the pages fast to build, so pages are the wrong thing to price. Price on the revenue the store handles, add lines for catalog, payments and integrations, and quote a monthly plan. Here is the method I use.

Oct 16, 2026 8 min
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MonetizationAgency

How Much to Charge for a Discord Bot (Price the Community It Runs, Not the Commands)

How much to charge for a Discord bot depends on what the bot does for the community or business behind the server, how many features it needs, what it connects to, and who keeps it online. Claude Code makes the bot itself fast to build, so the build is not where the price lives. Price on the work the bot takes off the owner's plate or the money it protects, add lines for features, integrations and hosting, and quote a monthly plan. Here is the method.

Oct 15, 2026 8 min
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MonetizationAgency

How Much to Charge for a Website Redesign (Price What It Fixes and What It Could Break)

How much to charge for a website redesign depends on what the current site is costing the business, how many pages and how much content has to move, what already works that you must not break, and what it connects to. Claude Code makes the new design fast to build, so the build is not where the price lives. Price on the problem the redesign fixes, add lines for content, protecting what already works and integrations, and quote a monthly plan. Here is the method.

Oct 14, 2026 9 min
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MonetizationAgency

How Much to Charge for an API Integration (Price the Break, Not the Endpoint)

How much to charge for an API integration depends on what the business loses while the two systems do not talk, how messy the other side's API is, how much data has to move and stay in sync, and what happens when it fails. Calling an endpoint is the easy part. Price the build on the manual work and errors it removes, add lines for each system, sync rules and error handling, and always quote a monthly plan, because the API on the other side will change. Here is the method.

Oct 13, 2026 9 min
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MonetizationAgency

How Much to Charge for a Custom CRM (Price the Lost Leads, Not the Contact List)

How much to charge for a custom CRM depends on what leads and deals slipping through the cracks cost the business, how messy their current customer data is, how many people and steps the sales process has, and what the CRM has to connect to. The contact list is the easy part. Price the build on the follow-ups and deals it saves, add lines for data migration, workflow rules and each connection, and always quote a monthly plan. Here is the method and how to present it.

Oct 12, 2026 9 min
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MonetizationAgency

How Much to Charge for a Booking System (Price the Empty Slots, Not the Calendar)

How much to charge for a custom booking system depends on what a missed or empty appointment costs the business, how bookings get paid for, how many staff, rooms or locations it has to juggle, and what it must connect to. The calendar screen is the small part. Price the build on the admin time and lost bookings it fixes, add lines for payments, scheduling rules and each connection, and always quote a monthly plan. Here is the method and how to present it.

Oct 11, 2026 9 min
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MonetizationAgency

How Much to Charge for a Dashboard (Price the Decision, Not the Charts)

How much to charge for a custom dashboard depends on the decisions it helps the business make, how many places the data comes from, how messy that data is, and who keeps the numbers right after launch. The charts are the small part. Price the build on the value of the decisions and the reporting time it replaces, add lines for each data source and for cleaning and defining the numbers, and always quote a monthly plan. Here is the method and how to present it.

Oct 10, 2026 9 min
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MonetizationAgency

How Much to Charge for a WordPress Plugin (Price the Problem, Not the PHP)

How much to charge for a custom WordPress plugin depends on what it does for the business, which other plugins and systems it has to work with, how the client's site is set up, and who keeps it working after WordPress and PHP update. The code is the small part. Price the build on the value of the problem it solves, add lines for integrations and site setup, and always quote a monthly plan. Here is the method and how to present it.

Oct 9, 2026 9 min
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MonetizationAgency

How Much to Charge for a Chrome Extension (Price the Workflow, Not the Popup)

How much to charge for a Chrome extension depends on the workflow it speeds up, how many sites it has to work on, what it connects to, and who handles the Chrome Web Store and the updates after launch. The popup is the cheap part. Price the build on the time it saves the people using it, add lines for sites, connections and store publishing, and always quote a monthly plan. Here is the method and how to present it.

Oct 8, 2026 9 min
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MonetizationAgency

How Much to Charge for a Web Scraper (Price the Data Feed, Not the Script)

How much to charge for a web scraper depends on what the data is worth to the client, how many sources it pulls from, how often it runs, and who fixes it when a site changes. The script is the cheap part. Price the build on the value of the data, add a line per source and per delivery, and always quote a monthly plan, because every scraper breaks eventually. Here is the method, the line items, and how to present it.

Oct 7, 2026 9 min
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MonetizationAgency

How Much to Charge for an Internal Tool (Price the Team's Week, Not the Screens)

How much to charge for an internal tool depends on the time it gives back to the team that uses it every week, the mistakes it stops, and how many systems it has to connect to, not on how many screens it has. Price the build on that value, add a line for each connection and each kind of user, and always quote a monthly plan for upkeep. Here is the method, the line items, and how to present it.

Oct 4, 2026 9 min
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MonetizationAgency

How to Structure Milestone Payments for an AI Project (Get Paid on Proof, Not on Promises)

Structure milestone payments for an AI project so that every payment is triggered by something the client can see and check, not by a date or the hours you worked. Take a deposit, tie the middle payments to working previews, and tie the final payment to written acceptance before you hand over the keys. Here is the schedule, the wording, and what to do when a client stalls.

Oct 2, 2026 9 min
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MonetizationAgency

How Much to Charge for a Mobile App (Price the Launch and the Upkeep, Not Just the Build)

How much to charge for a mobile app comes down to three things you price separately: the build, getting it into the app stores, and keeping it working after launch. Quote a fixed fee in tiers, keep the store accounts in the client's name, and never sell an app without a monthly line. Here is why an app is not priced like a website, the three tiers I quote, the store costs that go on their own line, and the mistakes that leave you maintaining an app for free.

Sep 30, 2026 9 min
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MonetizationAgency

How Much to Charge for an AI Agent (Price the Job It Takes Off Someone's Desk)

How much to charge for an AI agent depends on the job it takes over and how much it is trusted to do alone, not on how long it takes to build. Price it like a role: a setup fee for the build, a monthly fee for supervising it, and model usage as its own line. Here is how an agent differs from a chatbot or an automation, the three tiers I quote, what moves the number, and the mistakes that turn an agent into an unpaid on-call job.

Sep 29, 2026 9 min
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MonetizationAgency

How Much to Charge for an AI Workshop (Price the Change, Not the Day)

How much to charge for an AI workshop depends on what the team does differently on Monday, not on how many hours you stand at the front of the room. A company books a Claude Code workshop because a specific piece of work is slow, and they want their own people doing it faster. That change has a value, and the workshop is priced as a fixed fee against it, in three tiers built around one workflow the team leaves with running. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid workshop into a free lunch-and-learn.

Sep 28, 2026 9 min
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Claude CodeBuilding

Claude Sonnet 5.5 Is Out: The 10 Things That Matter

Anthropic released Claude Sonnet 5.5 on September 28, 2026. It costs the same as Sonnet 5, runs over 30% faster, and scored 70.6% on a test of real jobs done alone, up from 10.3%. Here are the 10 things that matter, where Opus 5.5 still wins, and how to switch today.

Sep 28, 2026 8 min
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MonetizationAgency

How Much to Charge for an MVP (Price the Decision It Unlocks)

How much to charge for an MVP depends on the decision the MVP exists to unlock, not on the feature list or the hours. A founder builds an MVP to raise money, to sign the first paying customers, or to prove a workflow before betting the company on it. That decision has a value, and the price of the build is a fraction of it, quoted as a fixed fee in three tiers around one core loop. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid MVP into an unpaid co-founder job.

Sep 27, 2026 9 min
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MonetizationAgency

How Much to Charge for a Landing Page (Price the Lead, Not the Afternoon)

How much to charge for a landing page depends on what a lead is worth to the client, not on how long the page takes you to build. A landing page has one job, turning visitors into leads or sales, so the price is a fraction of what those leads are worth, quoted as a fixed fee in three tiers, with copy, integrations, and hosting as their own lines. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid landing page into a free website.

Sep 26, 2026 9 min
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MonetizationAgency

How Much to Charge for an AI Automation (Price the Hours It Removes)

How much to charge for an AI automation is set by the hours it removes from the client's month, not the hours it takes you to build. Measure the manual work first, quote a fixed setup fee against that saving, add a monthly run fee because automations break when the apps they touch change, and list every connected system as its own line. Here is the method, the three parts of the quote, what moves the number, and the mistakes that quietly give the margin away.

Sep 25, 2026 9 min
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MonetizationAgency

How Much to Charge for a Chatbot (The Three-Tier Pricing That Closes)

How much to charge for a chatbot depends on what it is wired into, not how hard it is to build. Price the tier, not the hours: a scripted FAQ bot, an AI bot grounded in the client's own content, or a bot connected to live business systems - each is a different deliverable at a different fixed price, plus a monthly fee on every AI tier. Here is the three-tier structure, what moves a quote up or down, and the pricing mistakes that quietly kill margin.

Sep 22, 2026 9 min
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AgencyFreelancing

How to Write a Statement of Work for an AI Project (One Page That Closes)

A statement of work for an AI project is a one-page document that names the outcome, lists exactly what is included, lists what is explicitly excluded, sets a timeline, and states payment terms - sent and signed before any work starts. It is the single discipline that protects your margin from scope creep. Here is the exact five-part shape that works for AI builds under $15K, the exclusions that do the heavy lifting, and how to send it so it closes the deal instead of stalling it.

Sep 15, 2026 9 min
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Claude CodeWorkflows

How to Resume a Claude Code Session (Pick Up Right Where You Left Off)

You can resume a Claude Code session so the agent remembers the whole thread - what you were building, the files it read, the decisions you made - instead of starting cold. Continue your most recent session or pick an older one from the list, in the desktop app or the terminal. Here is exactly how, and how to avoid the mistake that loses your context.

Sep 14, 2026 7 min
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AgencyMonetization

How to Get AI Clients Without a Portfolio: The No-Proof Closing Playbook

Getting AI clients without a portfolio is possible - but only if you stop leading with proof you do not have and start leading with something better: a specific, affordable offer and a fast demonstration. Here is the exact sequence: what to say, what to offer, and how to close when you have nothing to show.

Sep 13, 2026 9 min
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AgencyMonetization

How to Package an AI Service: Turn a One-Off Build Into a Repeatable Offer

Packaging an AI service means defining a fixed deliverable, a fixed price, and a fixed timeline so the client knows exactly what they are buying and you can sell it again without scoping it from scratch every time. Most AI freelancers skip this step and stay stuck on hourly. Here is the packaging framework I use to turn any build into a productized offer.

Sep 12, 2026 9 min
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Claude CodeAutomation

Claude Code Headless Mode: How to Run Claude Code Without the Interface

Claude Code headless mode lets you run Claude as a non-interactive process - triggered by a script, a cron job, or a CI pipeline - without a human in the loop approving each step. Here is what it actually does, how to set it up safely, the difference between headless and auto-accept, and the places it earns its keep versus the places it is the wrong tool.

Sep 11, 2026 9 min
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AgencyMonetization

How to White-Label an AI Build for a Client (What to Hand Over and What to Keep)

White-labelling an AI build means delivering a working product under the client's brand with no visible trace of your tools, your prompts, or your process. It is one of the cleanest ways to charge a premium and protect your IP at the same time. Here is exactly what I hand over, what I withhold, and how I structure the agreement so neither side gets surprised.

Sep 10, 2026 8 min
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AgencyMonetization

How to Price a Maintenance Retainer for an AI Build

To price a maintenance retainer, name the outcome the client is buying - a working system that keeps working - then set a fixed monthly fee against a defined envelope of changes, not open-ended support. Here is how to size the number, what to include and exclude, and the framing that turns a one-off build into recurring revenue instead of unpaid quick fixes.

Sep 9, 2026 9 min
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AgencyFreelancing

How to Send a Monthly Client Report That Keeps the Retainer

An AI agency monthly report is the one document that decides whether a client renews or quietly drops off. Its job is not to prove you were busy - it is to show the client the outcome they are paying for, in language they care about. Here is the exact structure I use, what to include, what to cut, and how to send it so the retainer renews itself.

Sep 8, 2026 9 min
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Claude CodeBuilding

How to Ship a Side Project With Claude Code in a Weekend

Most side projects die in the planning phase. You know the pattern: a good idea, a few evenings of half-started code, then nothing. Claude Code changes the math on this - not because it writes perfect code but because it removes the specific blockers that stop you shipping. Here is the exact sequence to go from idea to live URL in a weekend.

Sep 7, 2026 9 min
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Claude CodeGetting Started

Which Claude Plan for Claude Code? Pro vs Max, Explained by Usage

Claude Code runs on any paid Claude plan, so the real question is not whether you can use it but which plan matches how hard you push it. Here is a plain ranked answer by usage level, what the 5-hour and weekly limits mean in practice, and the one signal that tells you it is time to move up.

Sep 6, 2026 8 min
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AgencyMonetization

What to Charge for an AI Audit: A Simple Pricing Framework

An AI audit is one of the easiest first offers to sell, but most people underprice it into the ground. Here is a straight framework for what to charge, why a flat fee beats an hourly rate, and how to turn the audit into the retainer that actually pays.

Sep 4, 2026 8 min
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AgencyMonetization

How Much Deposit to Charge Before Starting an AI Project

Skip the deposit and you're financing a stranger's project with your own time. Here's the range I actually charge, the split I use once a project gets big enough to need one, and the one line that keeps a deposit from turning into an awkward conversation.

Aug 27, 2026 7 min
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AgencyMonetization

Micro-SaaS vs Client Work: How I Decide What to Build With Claude Code

Client work with Claude Code pays you now for a problem someone else already validated. A micro-SaaS pays you later, if at all, for a problem you have to validate yourself. The choice isn't about which one Claude Code can build faster, it can build either. It's about who has to go find the buyer.

Aug 24, 2026 9 min
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AgencyMarketing

How to Write a Case Study for Your AI Agency

Most agency case studies are a description of work with a logo on top. A case study that closes deals carries three numbers, one client sentence, and enough detail that the reader recognises their own problem in the first paragraph.

Aug 22, 2026 10 min
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FreelancingMonetization

How to Run a Client Kickoff Call for an AI Build

The kickoff call is where a signed project either gets its rails or starts drifting. Most builders use it to be friendly and then discover in week three that nobody agreed what done means. Here is the Four Locks agenda I use to close a kickoff with the project genuinely de-risked.

Aug 17, 2026 9 min
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ToolsBuilding

Claude Code Plugins: How to Install and Build Your Own

A Claude Code plugin bundles slash commands, MCP servers, hooks, and agent instructions into one shareable package, so a whole team or a whole client roster starts every project with the same setup instead of everyone reinventing it. Here is how I install one, and how I package my own agency's workflow as one.

Aug 10, 2026 8 min
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BuildingClaude Code

How to Build a Mobile App With Claude Code: My Expo Workflow

Building a mobile app used to mean learning Swift, Kotlin, or fighting a complex React Native setup. With Claude Code and Expo, you describe the app, Claude Code scaffolds the project and writes the components, and Expo handles the iOS and Android build. Here is the exact workflow I use to go from idea to a working app on a device.

Aug 3, 2026 9 min
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Claude CodeWorkflows

How to Debug With Claude Code - The 3-Step Fix That Saves Hours

Throwing an error at Claude and hoping it fixes it is not a debugging workflow. Here is the three-step method that actually works: describe what you expected, paste the full error, and tell Claude what you already tried. Thirty seconds of setup cuts debugging time in half.

Aug 1, 2026 6 min
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Claude CodeTools

Claude Code vs GitHub Copilot: An Honest Comparison for Builders

Claude Code and GitHub Copilot solve different problems. Copilot autocompletes inside your editor; Claude Code thinks through entire builds end-to-end. Here is an honest look at what each one is actually for, where each wins, and which to use if you are a non-technical builder or agency owner.

Jul 29, 2026 8 min
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Claude CodeGit

How to Use Claude Code with Git (Without Losing Work)

The safe way to use Claude Code with Git is to commit before you let it touch anything, work on a branch, and review the diff before you accept. Here is the checkpoint habit I use so an AI editing my files can never cost me work I cannot get back.

Jul 24, 2026 7 min
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LinkedInClient Acquisition

How to Get AI Clients on LinkedIn: The Playbook I Actually Use

Everyone selling AI services is shouting into the same LinkedIn feed. Here is the exact playbook I use to get AI clients on LinkedIn - a positioned profile, proof-led posts, and warm DMs that start a conversation instead of pitching - without cold-spamming a single person.

Jul 23, 2026 8 min
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AI AgencyGetting Clients

How to Pick a Niche for Your AI Agency

Everyone says niche down, nobody tells you how to choose. Here is the three-filter test I use to pick a niche for an AI agency - one that has real pain, real budget, and people you can actually reach - so you stop guessing and start booking calls.

Jul 22, 2026 8 min
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FreelancingMonetization

How to Close an AI Client Over Email (No Call Required)

You don't need a sales call to close an AI build. Most of my client work is closed over email - a clear scope, a single price, one deadline to decide, and a link to pay. Here's the exact email sequence I use to take a warm lead from interested to paid without ever getting on the phone.

Jul 21, 2026 8 min
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AgencyFreelancing

How to Write a Cold Email That Lands AI Clients

Most AI cold emails get ignored because they brag about tools instead of naming a problem. Here is the exact four-line structure I use to turn a cold contact into a 15-minute call - and how to personalize it without spending an hour per email.

Jul 20, 2026 8 min
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FreelancingMonetization

How to Sell AI Builds to Non-Technical Clients

Non-technical clients don't buy AI - they buy outcomes. They don't care that you used Claude Code, an MCP server, or a subagent. They care that their invoices go out on time and their leads get answered in five minutes. Here's how to translate the tech into their language, demo the result, and price the outcome so the sale closes itself.

Jul 20, 2026 9 min
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FreelancingBusiness

The Do's and Don'ts of Using AI on Client Work

AI on client work is normal now - but there is a right way and a fast way to lose a client. A clear, save-worthy list of the do's and don'ts that protect your quality, your reputation, and your relationship with the people paying you.

Jul 11, 2026 8 min
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Claude CodeAgencies

How to Run Multiple Client Projects at Once in Claude Code

Juggling several clients in Claude Code does not have to mean a dozen scattered windows. Here is the client cockpit method: one repo and one CLAUDE.md per client, one view to see every job, and the guardrails that keep client work from bleeding together.

Jun 30, 2026 8 min
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Claude CodeAgency

The Client Proposal Template Pack (Built With Claude Code)

A client proposal template is the difference between winning a deal in an hour and losing a week. Here is the full reusable proposal structure we use, section by section, with a copy-paste Claude Code prompt to draft each part from your discovery-call notes.

Jun 27, 2026 8 min
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Claude CodeAgency

The Agency Owner's AI Tech Stack for 2026

Your agency AI tech stack is not 20 tools - it is a few layers that compound. Here is the CCC agency stack: build, automation, knowledge, delivery, and ops, with the trap to avoid at each layer.

Jun 26, 2026 8 min
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Claude CodeAgency

10 AI Automations Every Agency Should Steal in 2026

AI automations for agencies are how lean teams grow margin without growing headcount. Here are 10 concrete automations you can build with Claude Code - what each one replaces and the rough trigger that fires it - plus the CCC automation ladder for deciding what to automate first.

Jun 25, 2026 9 min
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Claude CodeAgency

The Claude Code Client Onboarding Prompt Pack (7 Prompts)

Client onboarding is where most agencies quietly leak time and trust. This Claude Code client onboarding pack gives you 7 copy-paste prompts that turn discovery notes into a welcome doc, a scope summary, a kickoff questionnaire, an access checklist, and a first-week plan in minutes.

Jun 24, 2026 8 min
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Claude CodePlugins

The Best Claude Code Plugins to Install in 2026

The best Claude Code plugins bundle commands, subagents, MCP servers, and hooks into one install so your agent shows up ready for a specific job. Here are the plugins worth installing, what each unlocks, and how to add one without bloating your setup.

Jun 23, 2026 9 min
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Built by

Founders who've shipped real software

Claude Code Club is built and taught by David Iya and Duncan Rogoff - operators with two decades of shipping work across multi-billion-dollar brands.

  • Forbes 30 Under 30
  • Y Combinator Alumni
  • ex-Apple
  • ex-PlayStation
  • ex-Charles Schwab
  • $70M+ GMV built
  • $14M+ raised
  • 1M+ users in 30 countries
  • $100K+ AI agency in 90 days
  • 200K+ followers
  • 18+ years in software
Duncan RogoffDuncan RogoffApple · PlayStation · Charles Schwab
David IyaDavid IyaForbes 30 Under 30 · Y Combinator

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