Do I need to know how to code?

No. Claude writes the content and designs the guide.html file itself. You bring who you help and what you know.

Where do I paste these?

Into Claude Code, in an empty folder. Prompt 3 saves the designed guide as a file and opens it in your browser, which needs Claude Code rather than the web chat.

What if I don't know what my audience wants?

That's what prompt 1 solves — it ranks five ideas by how badly your audience wants them, not how easy they are to make. Pick the one aimed at the most painful problem, not the one you'd most enjoy making.

Prompt drops

5 prompts to build a lead magnet people actually want

3 minute readUpdated June 2026Explore more

TL;DR

These five prompts rank lead magnet ideas by how badly your audience wants them, write the winner in full, and design it as a guide that looks like a $50 product — with a next-step page and three one-line pitches. Under half an hour start to finish.

Copy each prompt, fill in the [brackets], and paste them into Claude Code in order. Prompt 1 stops you building the wrong thing; prompts 2-5 make the right thing look worth paying for.

Get 5 ideas ranked by demand

I help [who] do [what]. Before we build anything: give me 5 lead magnet ideas ranked by how badly my audience wants it, not how easy it is to make. For each: the title, the painful problem it solves, and why they'd trade their email for it.

Write content worth an email

We're building #[pick one]. Write the full content, aim for 1,200 to 1,500 words: genuinely useful, specific, the kind of thing people say 'I can't believe this is free' about. My real experience to draw from: [2-3 things you know/do that most people get wrong].

Design it like a $50 product

Design it as a beautiful guide: cover page, clean layout, branded in [your colors, or 'pick colors that fit my vibe']. This should look like a $50 product. Save it as guide.html and open it in my browser so I can flip through.

Add who you are and one next step

Add a final page: who I am in 2 lines [your one-liner], and one clear next step with my real link: [your booking/community/offer link]. Not salesy. Just there.

Turn it into a PDF and pitch it

Tell me how to turn this into a PDF I can send, then give me 3 one-line pitches to promote it: one for social, one for my email signature, one for DMs.

Common questions

Do I need to know how to code?
No. Claude writes the content and designs the guide.html file itself. You bring who you help and what you know.
Where do I paste these?
Into Claude Code, in an empty folder. Prompt 3 saves the designed guide as a file and opens it in your browser, which needs Claude Code rather than the web chat.
What if I don't know what my audience wants?
That's what prompt 1 solves — it ranks five ideas by how badly your audience wants them, not how easy they are to make. Pick the one aimed at the most painful problem, not the one you'd most enjoy making.

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