5 prompts to build a client proposal that closes
TL;DR
These five prompts build a client proposal as a custom web page: their problem up top, a 3-phase plan, a two-option price section, and one zero-friction next step — then stress-test it from the client's chair. Under half an hour.
Copy each prompt, fill in the [brackets] with what you know about the client, and paste them into Claude Code in order. Prompt 5 ends with Claude reading the whole thing as the client and fixing the one spot where they'd hesitate.
Build the proposal as a web page
I'm proposing [the project] for [client name/type]. Build the proposal as a beautiful web page, not a Word doc: their problem, my plan, timeline, price [your price]. What I know about them: [their business, what they asked for, what's broken]. Make it feel like it was built only for them. Save it as proposal.html and open it in my browser.Open with their outcome, not your process
Rewrite the opening so it's about their outcome, not my process. First line should make them feel understood. What I know they actually want: [the real goal behind the project].Break the plan into 3 phases
Break the plan into 3 phases with what they get at each one. People buy milestones, not tasks.Price it with 2 options
Add the price section with 2 options: the one I want them to pick [price + what's included] and a lighter one [price + what's included]. Make the difference obvious at a glance.Add the next step and stress-test it
Add a 'next step' section: one button, one sentence, zero friction: [how they say yes: reply, call link, sign]. Then read the whole thing as the client and tell me the one spot where you'd hesitate. Fix it.Common questions
Do I need to know how to code?
No. Claude Code builds and saves the proposal.html file and opens it in your browser. You bring what you know about the client.
Where do I paste these?
Into Claude Code, in a folder for this client. The proposal is a real file Claude creates and updates, which needs Claude Code rather than the web chat.
Why a web page instead of a PDF?
A page feels built only for this client — it scrolls, it can animate, and it reads well on their phone. It signals effort before they've read a word, and that's part of what closes.
Keep going
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- 5 prompts to teach Claude to write exactly like youPrompt drops · 3 min
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