The positioning-filter skill: lock the one angle that's yours

Most offers don't fail because they're bad. They fail because they're indistinct. If your page could have someone else's name on it and still read fine, nobody has a reason to pick you.

Here's what that looks like in practice. You sit down to write your bio, and everything you type sounds like the last five people in your niche. So you rewrite it. It still sounds like them. That loop keeps running until you lock an angle, and most people never sit down and do it.

The positioning-filter skill is one of the 55 free skills in our freeskills repo, and it does exactly that job. It runs you through three questions, forces a cut test, and saves a positioning statement plus a one-line differentiator you can reuse on your bio, your content, and your sales page.

A skill is just a folder with instructions inside. You copy it into your Claude Code skills directory and it becomes a slash command. Three lines in your terminal:

Restart Claude Code, or just start a new session. That's the whole install. No API keys, no config.

Type /positioning-filter in Claude Code. It pulls what you do, who you serve, and your proof from your brand profile, then asks you to finish sentences like "Everyone in my niche says ___. I say ___ instead." It'll push you for a real contrast, because an angle that agrees with the default advice isn't an angle.

Then it runs the cut test: who this is explicitly not for, and the topics you're deliberately not going to cover. At the end it writes everything to ~/offers/positioning.md and hands you a one-line differentiator. A good first run takes about ten minutes and ends with a sentence you'd actually put in your bio today. If you hand it three angles, it'll make you pick one.

Run this the first time, before a sales page or a week of content. Give it the common advice in your niche so it has something to push against.

Once the statement is saved, point the skill at what's currently live. This is where most people find out how much of their bio is filler.

The written statement is for pages. You also need the version you say when someone asks what you do at a party or on a call.

Here's what the skill does and why it's worth an hour, in the version you'd say to a friend.

1. 1Hook: there's a brand new free Claude skill that takes you from sounding like everyone else in your niche to one angle you can say in a single sentence.
2. 2Mechanism: you tell it what you do and who you do it for. It walks you through three questions, what your angle actually is, why your audience would care in their own words, and how that angle points at the thing you sell. Then it runs the cut test, naming who this is explicitly not for and the topics you'll stop covering, and hands back a positioning statement plus one line short enough for your bio.
3. 3Transformation: you stop rewriting your bio every week. You write the page once, and the right person knows in five seconds that it's for them.
4. 4Close: the skill is free and the repo it came out of holds 54 more. Living up to the angle you just locked is the work we do inside Claude Code Club, $9 a month. Link's below.

Tonight: install it, run it once, and paste the one-liner it gives you into one profile. One bio, one place. That's the whole job for today.