The sales-page skill: a page that looks like a real product
TL;DR
The sales-page skill builds a page around your offer and puts the sections in the order buyers actually feel, with the price stated once and the same button repeated down the page. Install it, run /personalize once, then type /sales-page with your price and who it's for.
The sales-page skill builds a page that sells one thing. You hand it the offer, the number you charge, whatever proof you honestly have, and the objections you keep hearing. It writes the copy first, orders the page for you, and saves it as one file you can put online in minutes.
Most first sales pages fail on order, not on words. They open with the product, hit you with the price before you want anything, and put the proof at the bottom where nobody reads it. This skill won't let you rearrange it. The price appears exactly once, after you've made someone want the outcome, because a number that arrives too early is always too big.
It also checks the offer before it builds the page. If you don't have a price yet, it stops and sends you to the pricing-calculator skill. If you can't say in one sentence who it's for and what changes, it sends you to offer-builder. A good page can't save a fuzzy offer, and the skill would rather say that than waste your session.
Puts your offer in the order a buyer feels it, price said once.
Install the sales-page skill
Clone the repo, copy the one folder you want into your skills directory, and leave the rest.
bashgit clone https://github.com/duncan-buildroom/freeskills.git
mkdir -p ~/.claude/skills
cp -r freeskills/sales-page ~/.claude/skills/Restart Claude Code or start a fresh session and the command is live. No API keys, nothing to set up.
Run it the first time
Type /sales-page. It checks your offer is real, then asks for the raw material in short grouped questions: the problem your buyer would complain about to a friend at 11pm, what's true 90 days after this works, what the thing actually is, everything included, whatever proof you genuinely have, the price, your refund policy, and the three objections you keep hearing.
Then it writes all the copy before it builds anything, and puts one button in three places pointing at your checkout link. When the file opens, read the whole page out loud. Anything you stumble over gets rewritten. Anything that makes you cringe about yourself is usually hype, and it comes out.
Get a page for your offer in one pass
The proof section is where beginners stall. Give it whatever you honestly have, even if that's very little.
/sales-page
What I sell: [the plain noun, like 'a 6-week group program' or 'a 40-page template pack'].
Who it's for: [specific person] and what changes for them: [the after-state].
Price: [number], payment plan: [yes and what, or none].
What's included: [list every piece].
Proof I actually have: [real results, real names, or say you have none yet].
Refund policy: [the honest one].
The three objections I keep hearing: [1], [2], [3].Sell honestly when you have no testimonials
You don't need a wall of quotes to sell your first spots. You need proof of the work instead.
I don't have testimonials yet. I've been doing [the thing] for [how long], and here's a real sample of the material: [paste or describe it]. Build the proof section from that instead, and don't write any quote or number I didn't give you.Same words, same color, every time it appears. The button is a promise, not a variety show.
My checkout is [Stripe / Gumroad / a booking link / email for now]. Here's the URL: [paste it]. Point every button at it and make the label say [what it does, like 'Join for $497'].The 60-second version
What the skill does and why it's worth your evening, in the version you'd say on camera.
- 1Hook: there's a brand new free Claude skill that takes you from I have something to sell and no idea how to write the page to a real sales page you can send tonight.
- 2Mechanism: you hand it your offer, your price, and whatever proof you actually have. It writes the page in the order that sells rather than the order you'd write it in: the problem they feel, the after, what the thing is, what's inside, the proof, and the price said once at the end. Then it has you read the whole page out loud and cut every line you cringe at.
- 3Transformation: you stop explaining your offer over and over in DMs. You send one link, it does the explaining, and the people who reply are the ones already sold.
- 4Close: the skill is free, one of 55 sitting in the same repo. Getting the right people to open that link is the rest of the job, and that's what we run inside Claude Code Club. $9 a month, link's below.
Tonight: build it, then send the link to the three people who already told you they were interested.
Common questions
Do I need to know how to code?
No. You answer questions about your offer and Claude writes the page as one file. The only URL you paste is your checkout link.
Is it really free?
Yes. The skill is a public GitHub folder, no API keys, nothing to install. What you sell through it is yours.
What if I don't have a price yet?
The skill stops and points you at the pricing-calculator skill in the same repo. Building a page around a number you'll figure out later wastes the session.
What if I don't have a checkout link?
It builds the button as an email link with a pre-filled subject so you can still sell today, and it marks in the file where the real checkout URL goes later.
Can I add a countdown timer?
It says no to fake scarcity. If your deadline is real, it states it as a plain sentence on the page.
Keep going
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