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Agency

64 articles on agency for builders learning Claude Code.

MonetizationAgencyFreelancing

How Much to Charge for a Discord Bot (Price the Community It Runs, Not the Commands)

How much to charge for a Discord bot depends on what the bot does for the community or business behind the server, how many features it needs, what it connects to, and who keeps it online. Claude Code makes the bot itself fast to build, so the build is not where the price lives. Price on the work the bot takes off the owner's plate or the money it protects, add lines for features, integrations and hosting, and quote a monthly plan. Here is the method.

Duncan RogoffDuncan Rogoff October 15, 2026 8 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Website Redesign (Price What It Fixes and What It Could Break)

How much to charge for a website redesign depends on what the current site is costing the business, how many pages and how much content has to move, what already works that you must not break, and what it connects to. Claude Code makes the new design fast to build, so the build is not where the price lives. Price on the problem the redesign fixes, add lines for content, protecting what already works and integrations, and quote a monthly plan. Here is the method.

Duncan RogoffDuncan Rogoff October 14, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an API Integration (Price the Break, Not the Endpoint)

How much to charge for an API integration depends on what the business loses while the two systems do not talk, how messy the other side's API is, how much data has to move and stay in sync, and what happens when it fails. Calling an endpoint is the easy part. Price the build on the manual work and errors it removes, add lines for each system, sync rules and error handling, and always quote a monthly plan, because the API on the other side will change. Here is the method.

Duncan RogoffDuncan Rogoff October 13, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Custom CRM (Price the Lost Leads, Not the Contact List)

How much to charge for a custom CRM depends on what leads and deals slipping through the cracks cost the business, how messy their current customer data is, how many people and steps the sales process has, and what the CRM has to connect to. The contact list is the easy part. Price the build on the follow-ups and deals it saves, add lines for data migration, workflow rules and each connection, and always quote a monthly plan. Here is the method and how to present it.

Duncan RogoffDuncan Rogoff October 12, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Booking System (Price the Empty Slots, Not the Calendar)

How much to charge for a custom booking system depends on what a missed or empty appointment costs the business, how bookings get paid for, how many staff, rooms or locations it has to juggle, and what it must connect to. The calendar screen is the small part. Price the build on the admin time and lost bookings it fixes, add lines for payments, scheduling rules and each connection, and always quote a monthly plan. Here is the method and how to present it.

Duncan RogoffDuncan Rogoff October 11, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Dashboard (Price the Decision, Not the Charts)

How much to charge for a custom dashboard depends on the decisions it helps the business make, how many places the data comes from, how messy that data is, and who keeps the numbers right after launch. The charts are the small part. Price the build on the value of the decisions and the reporting time it replaces, add lines for each data source and for cleaning and defining the numbers, and always quote a monthly plan. Here is the method and how to present it.

Duncan RogoffDuncan Rogoff October 10, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a WordPress Plugin (Price the Problem, Not the PHP)

How much to charge for a custom WordPress plugin depends on what it does for the business, which other plugins and systems it has to work with, how the client's site is set up, and who keeps it working after WordPress and PHP update. The code is the small part. Price the build on the value of the problem it solves, add lines for integrations and site setup, and always quote a monthly plan. Here is the method and how to present it.

Duncan RogoffDuncan Rogoff October 9, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Chrome Extension (Price the Workflow, Not the Popup)

How much to charge for a Chrome extension depends on the workflow it speeds up, how many sites it has to work on, what it connects to, and who handles the Chrome Web Store and the updates after launch. The popup is the cheap part. Price the build on the time it saves the people using it, add lines for sites, connections and store publishing, and always quote a monthly plan. Here is the method and how to present it.

Duncan RogoffDuncan Rogoff October 8, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Web Scraper (Price the Data Feed, Not the Script)

How much to charge for a web scraper depends on what the data is worth to the client, how many sources it pulls from, how often it runs, and who fixes it when a site changes. The script is the cheap part. Price the build on the value of the data, add a line per source and per delivery, and always quote a monthly plan, because every scraper breaks eventually. Here is the method, the line items, and how to present it.

Duncan RogoffDuncan Rogoff October 7, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an Internal Tool (Price the Team's Week, Not the Screens)

How much to charge for an internal tool depends on the time it gives back to the team that uses it every week, the mistakes it stops, and how many systems it has to connect to, not on how many screens it has. Price the build on that value, add a line for each connection and each kind of user, and always quote a monthly plan for upkeep. Here is the method, the line items, and how to present it.

Duncan RogoffDuncan Rogoff October 4, 2026 9 min read
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MonetizationAgencyFreelancing

How to Structure Milestone Payments for an AI Project (Get Paid on Proof, Not on Promises)

Structure milestone payments for an AI project so that every payment is triggered by something the client can see and check, not by a date or the hours you worked. Take a deposit, tie the middle payments to working previews, and tie the final payment to written acceptance before you hand over the keys. Here is the schedule, the wording, and what to do when a client stalls.

Duncan RogoffDuncan Rogoff October 2, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Mobile App (Price the Launch and the Upkeep, Not Just the Build)

How much to charge for a mobile app comes down to three things you price separately: the build, getting it into the app stores, and keeping it working after launch. Quote a fixed fee in tiers, keep the store accounts in the client's name, and never sell an app without a monthly line. Here is why an app is not priced like a website, the three tiers I quote, the store costs that go on their own line, and the mistakes that leave you maintaining an app for free.

Duncan RogoffDuncan Rogoff September 30, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an AI Agent (Price the Job It Takes Off Someone's Desk)

How much to charge for an AI agent depends on the job it takes over and how much it is trusted to do alone, not on how long it takes to build. Price it like a role: a setup fee for the build, a monthly fee for supervising it, and model usage as its own line. Here is how an agent differs from a chatbot or an automation, the three tiers I quote, what moves the number, and the mistakes that turn an agent into an unpaid on-call job.

Duncan RogoffDuncan Rogoff September 29, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an AI Workshop (Price the Change, Not the Day)

How much to charge for an AI workshop depends on what the team does differently on Monday, not on how many hours you stand at the front of the room. A company books a Claude Code workshop because a specific piece of work is slow, and they want their own people doing it faster. That change has a value, and the workshop is priced as a fixed fee against it, in three tiers built around one workflow the team leaves with running. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid workshop into a free lunch-and-learn.

Duncan RogoffDuncan Rogoff September 28, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an MVP (Price the Decision It Unlocks)

How much to charge for an MVP depends on the decision the MVP exists to unlock, not on the feature list or the hours. A founder builds an MVP to raise money, to sign the first paying customers, or to prove a workflow before betting the company on it. That decision has a value, and the price of the build is a fraction of it, quoted as a fixed fee in three tiers around one core loop. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid MVP into an unpaid co-founder job.

Duncan RogoffDuncan Rogoff September 27, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for a Landing Page (Price the Lead, Not the Afternoon)

How much to charge for a landing page depends on what a lead is worth to the client, not on how long the page takes you to build. A landing page has one job, turning visitors into leads or sales, so the price is a fraction of what those leads are worth, quoted as a fixed fee in three tiers, with copy, integrations, and hosting as their own lines. Here is the method, the tiers, what moves the number, and the mistakes that turn a paid landing page into a free website.

Duncan RogoffDuncan Rogoff September 26, 2026 9 min read
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MonetizationAgencyFreelancing

How Much to Charge for an AI Automation (Price the Hours It Removes)

How much to charge for an AI automation is set by the hours it removes from the client's month, not the hours it takes you to build. Measure the manual work first, quote a fixed setup fee against that saving, add a monthly run fee because automations break when the apps they touch change, and list every connected system as its own line. Here is the method, the three parts of the quote, what moves the number, and the mistakes that quietly give the margin away.

Duncan RogoffDuncan Rogoff September 25, 2026 9 min read
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A calm desk scene with a printed pricing sheet showing three blank tiers beside a calculator and a fountain pen, a laptop half open in soft focus, a small succulent, warm neutral daylight, muted teal and amber tones
MonetizationAgencyFreelancing

How Much to Charge for a Chatbot (The Three-Tier Pricing That Closes)

How much to charge for a chatbot depends on what it is wired into, not how hard it is to build. Price the tier, not the hours: a scripted FAQ bot, an AI bot grounded in the client's own content, or a bot connected to live business systems - each is a different deliverable at a different fixed price, plus a monthly fee on every AI tier. Here is the three-tier structure, what moves a quote up or down, and the pricing mistakes that quietly kill margin.

Duncan RogoffDuncan Rogoff September 22, 2026 9 min read
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AgencyFreelancingMonetization

How to Write a Statement of Work for an AI Project (One Page That Closes)

A statement of work for an AI project is a one-page document that names the outcome, lists exactly what is included, lists what is explicitly excluded, sets a timeline, and states payment terms - sent and signed before any work starts. It is the single discipline that protects your margin from scope creep. Here is the exact five-part shape that works for AI builds under $15K, the exclusions that do the heavy lifting, and how to send it so it closes the deal instead of stalling it.

Duncan RogoffDuncan Rogoff September 15, 2026 9 min read
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AgencyMonetizationFreelancing

How to Package an AI Service: Turn a One-Off Build Into a Repeatable Offer

Packaging an AI service means defining a fixed deliverable, a fixed price, and a fixed timeline so the client knows exactly what they are buying and you can sell it again without scoping it from scratch every time. Most AI freelancers skip this step and stay stuck on hourly. Here is the packaging framework I use to turn any build into a productized offer.

Duncan RogoffDuncan Rogoff September 12, 2026 9 min read
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AgencyMonetizationFreelancing

How to White-Label an AI Build for a Client (What to Hand Over and What to Keep)

White-labelling an AI build means delivering a working product under the client's brand with no visible trace of your tools, your prompts, or your process. It is one of the cleanest ways to charge a premium and protect your IP at the same time. Here is exactly what I hand over, what I withhold, and how I structure the agreement so neither side gets surprised.

Duncan RogoffDuncan Rogoff September 10, 2026 8 min read
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