The One-Folder Setup That Makes Claude Remember Your Business

textmy-business/
├── CLAUDE.md              rules on top, loads every session
├── context/
│   ├── business.md        what the business is
│   ├── offer.md           what you sell and for how much
│   ├── customers.md       who buys and why
│   ├── voice.md           how you sound
│   └── goals.md           what you are pushing toward now
├── memory/
│   ├── decisions.md       what was decided and why
│   └── lessons.md         what worked, what flopped
└── projects/
    ├── spring-launch/
    │   └── CLAUDE.md      context for this project only
    └── newsletter/
        └── CLAUDE.md

textI want one main folder that holds my whole business so you remember it every session.

Interview me first. Ask one question at a time, in this order:
1. The business: what it is, who runs it, how it makes money.
2. The offer: every product or service, price, and what the buyer gets.
3. The customers: who buys, their biggest problem, the words they use.
4. The voice: how I write and talk, words I use, words I never use.
5. The goals: the 1 to 3 things I am pushing toward this quarter, with numbers.
6. My active projects: name, goal, deadline, status.

Then build this exact structure in the current folder:

CLAUDE.md
context/business.md
context/offer.md
context/customers.md
context/voice.md
context/goals.md
memory/decisions.md
memory/lessons.md
projects/<one folder per active project>/CLAUDE.md

Rules while you build:
- Use only what I tell you. If you do not know something, write TODO, never guess.
- Keep every context file under 60 lines. Bullets, not paragraphs.
- Keep the top CLAUDE.md under 200 lines.
- If any of these files already exist, show me the change and ask before you overwrite.
- When you are done, print the folder tree and list every TODO you left.

markdown# [Business name] - how to work here

Read before every task. These files describe the business:

- Business: @context/business.md
- Offer: @context/offer.md
- Customers: @context/customers.md
- Voice: @context/voice.md
- Goals: @context/goals.md

## Rules
- Write in the voice from context/voice.md. Never invent prices, results, or testimonials.
- If a fact is missing from these files, ask me. Do not guess.
- Every recommendation should move a goal in context/goals.md. Say which one.
- Project work lives in projects/<name>/. Read that folder's CLAUDE.md first.

## Memory
- Before you recommend anything, check memory/decisions.md and memory/lessons.md
  so you do not suggest something we already rejected.
- When we make a decision, append one line to memory/decisions.md:
  YYYY-MM-DD | decision | why
- When something works or flops, append one line to memory/lessons.md:
  YYYY-MM-DD | what happened | what we do next time
- Never delete memory lines. Mark old ones (superseded) instead.

## Where things go
- Final deliverables: projects/<name>/
- Do not create new top-level folders without asking.

markdown# Business

- Name:
- What we do (one sentence):
- Who runs it (names and roles):
- How we make money:
- Where customers find us:
- Tools we use daily:
- Things that are true here that an outsider would get wrong:

markdown# Offer

## [Product or service name]
- Price:
- What the buyer gets:
- Who it is for:
- Who it is NOT for:
- Main promise (use these exact words):
- Guarantee or refund terms:

(Copy the block above for each offer.)

markdown# Customers

- Who buys (role, situation, not demographics only):
- The problem they wake up with:
- What they tried before us:
- Why they finally buy:
- Why they hesitate:
- Exact phrases they use (copy from emails, DMs, reviews):
  - "
  - "
- Best customer we ever had, and why:

markdown# Voice

- Three words for how we sound:
- We say:
- We never say:
- Sentence length: short / mixed / long
- Emoji: yes / no / only in:
- Formatting rules (for example: no em dashes, no hype words):
- One paragraph we wrote that sounds exactly right:

> paste it here

markdown# Goals (update every quarter)

Quarter:

1. Goal:            Number:         By:
2. Goal:            Number:         By:
3. Goal:            Number:         By:

## Not doing this quarter
- (Things we decided to ignore, so Claude stops suggesting them.)

text# Decisions log
# Format: YYYY-MM-DD | decision | why
# Newest at the bottom. Never delete lines; add (superseded) instead.

text# Lessons log
# Format: YYYY-MM-DD | what happened | what we do next time

markdown# Project: [name]

- Goal (ties to which goal in context/goals.md):
- Deadline:
- Status: not started / in progress / blocked / done
- Owner:
- Key decisions so far (also logged in memory/decisions.md):
- Files in this folder:
- Next step:

bashcd ~/my-business
claude

textWithout reading any new files, tell me: what we sell, who buys it,
how we sound, and our top goal this quarter. Then list anything you
feel unsure about.

textBefore we stop: review what we did this session.
1. Append any decisions to memory/decisions.md (date | decision | why).
2. Append anything that worked or flopped to memory/lessons.md.
3. Update the Status and Next step in this project's CLAUDE.md.
4. If any context file is now wrong (price, goal, offer), show me the
   edit and wait for my yes before changing it.